Research Pricing
You know buyers are comparing you to competitors in ways you can't see. Here's how we help you see it.
One-time project
- Finite timeline, clear deliverable
- Solve a specific competitive problem
- Prove value before committing to ongoing
$15k–$30k
6 weeks · 15 interviews recommended
Ongoing program
- Continuous signal, compounding insight
- Research becomes a system, not an event
- Stay ahead of competitors over time
Starting at $4k/month
3 interview minimum per month
"Buried Wins is helping us find gold. Drew and the team have streamlined the process for collecting, analyzing, and summarizing why we are winning and losing deals. These insights are critical to how we go-to-market as an organization."
CMO at ServiceTrade
How Pricing Works
We charge per interview. You pick the outcome, we recommend the mix.
Buyer Research
Your contacts — win-loss, churn, renewal
$1,200/interview
Incentives included
Prospect Research
We source — competitor buyers, market surveys
$1,400/interview
Incentives included
Common Questions
What if we don't have enough contacts?
That's what Prospect Research is for. We source competitor buyers and market participants—no contact list required from you.
How are you different from Clozd or Klue?
We're an agency, not a platform. You get full synthesis and a live readout with your team—not a dashboard you have to interpret yourself.
Can we start smaller?
Yes. Ongoing programs start at $4k/month (3 interviews). Most teams start with a one-time project to prove value, then scale.
Why are your rates higher than some competitors?
Our rates include incentives and full synthesis—most competitors charge extra for these or hand you raw data. You're paying for insights your team can act on.
How We Work
Before We Start
| Feasibility Check | We review your target audience and confirm we can reach them | You move forward knowing what's realistic |
| Kickoff Meeting | We bring leadership together to launch the program and align on goals | A structured start with a team invested in your success |
| Internal Interviews | We dig into your business, customers, and competitors with your team | Research shaped by your reality, not a template |
During Research
| Buyer Outreach | We handle all recruitment and scheduling | Higher participation from the same list—our process gets more buyers to say yes |
| Interviews | 30-45 min conversations with recent buyers | You learn how buyers actually compared you to competitors |
| Weekly Highlights | Video clips of key moments as patterns emerge | Insights evolve as we learn, not conclusions locked in too early |
After Research
| Executive Report | Full analysis with findings and recommendations | Clear themes your GTM team can act on |
| Live Readout | Walk through findings with your team | Outputs teams actually use and make decisions from |
| Enable (Optional) | Sales training, SKO talk, battlecards | Research that changes behavior, not just a report |
Most teams start with a project
See results first, then decide if ongoing research makes sense.
Book a Call