Boutique Win-Loss & Prospect Interviews
No annual contract, no minimum. Pay per interview and analyze the results in Claude.
Buyer proof for the work already on your plate
Every interview lands the same day. Ask Claude for buyer feedback to inform your decisions.
What actually separates vendors when buyers think the products look the same?
The sales experience. Buyers read it as a preview of the whole company. Here’s the clip that says it best.
1:00Buried Wins clipHomepage messaging
DraftWhat makes buyers hesitate to add one more tool, and what should our launch lead with?
The pull of the stack they already own. Ranked by how often buyers raised it, with proof clips for the launch deck.
0:27Buried Wins clipLaunch message test
DraftBuild a battlecard for deals where the buyer’s current platform says “we do that too.”
Here is a first draft. Every point links to the buyer who said it.
0:26Buried Wins clipBattlecard: the platform they already own
DraftWhat did reps do that won or lost the deal, in the buyer’s own words?
The patterns that came up most, paired with the moments buyers remembered.
1:08Buried Wins clipRep talk track
DraftReal clips from the Buyer Truths podcast. Your own interviews stay private to your team.
How it Works
We run 1:1 buyer interviews that explain why you win, why you lose, and why some ICP-fit buyers never considered you.
Our B2B win-loss research goes beyond pipeline losses and beyond your CRM — to the buyers who evaluated you without your knowledge, chose a competitor, or never entered your pipeline at all.
Week 1
Kickoff & Recruitment
We tie business objectives to research objectives through internal interviews of your team.
Weeks 2-4
Interviews & Win/Loss Analysis
Same-day transcripts + weekly video highlights as interviews complete
Week 5
Synthesis & Delivery
Executive summary with GTM moves your team acts on
Why Buried Wins is Different
We invest more time with your team and your work
than any tech vendor ever could.
We invest more time with your team and your work
than any tech vendor ever could.
As a result, I can promise you:
Research that drives action, not collect dust
Compelling video clips from buyers speaking directly to your strengths and weaknesses
An active and engaged partner, with a career in B2B product marketing
Because the difference isn’t the transcripts or the dashboard.
It’s the work that happens before, during, and after every buyer conversation.
Drew Giovannoli, Founder of Buried Wins
Most buying decisions aren't made on sales calls.
Your tools capture the conversation. They miss the comparison.
We go directly to buyers — including deals you were never in — and surface the comparison your systems can't.
"It came down to quality. This isn't the first time we sought market intelligence, but it's the first time it's been done so well. The delta in quality and depth Buried Wins provided vs past efforts was the Grand Canyon. There's immediate impact on how we plan to serve our customers."
