Boutique Win-Loss & Prospective Buyer Interviews
A service designed to map buyer feedback to business improvements and recover lost pipeline.
What You Get From Buried Wins
How it Works
We run 1:1 buyer interviews that explain why you win, why you lose, and why some ICP-fit buyers never considered you.
Our B2B win-loss research goes beyond pipeline losses and beyond your CRM — to the buyers who evaluated you without your knowledge, chose a competitor, or never entered your pipeline at all.
Week 1
Kickoff & Recruitment
We tie business objectives to research objectives through internal interviews of your team.
Weeks 2-4
Interviews & Win/Loss Analysis
Same-day transcripts + weekly video highlights as interviews complete
Week 5
Synthesis & Delivery
Executive summary with GTM moves your team acts on
Why Buried Wins is Different
We invest more time with your team and your work
than any tech vendor ever could.
We invest more time with your team and your work
than any tech vendor ever could.
As a result, I can promise you:
Research that drives action, not collect dust
Compelling video clips from buyers speaking directly to your strengths and weaknesses
An active and engaged partner, with a career in B2B product marketing
Because the difference isn’t the transcripts or the dashboard.
It’s the work that happens before, during, and after every buyer conversation.
Drew Giovannoli, Founder of Buried Wins
Most buying decisions aren't made on sales calls.
Your tools capture the conversation. They miss the comparison.
We go directly to buyers — including deals you were never in — and surface the comparison your systems can't.
"It came down to quality. This isn't the first time we sought market intelligence, but it's the first time it's been done so well. The delta in quality and depth Buried Wins provided vs past efforts was the Grand Canyon. There's immediate impact on how we plan to serve our customers."
