Sales Assembly Exclusive: Free Win-Loss Analysis - Buried Wins
Sales Assembly Exclusive

Free Win-Loss Analysis for Sales Assembly Members

60
%
of deals lost to indecision
not competitors (HBR Study)
$
5,000
+
typical analysis value
yours completely FREE

Get the real reasons prospects don't buy through professional buyer interviews. Free Win-Loss Analysis for Sales Assembly members delivered in 3-6 weeks — stop guessing and start winning.

The Hidden Revenue Leak in Your Sales Process

You're losing 6-figure deals and don't know why. Your CRM says "timing wasn't right" but that's not the whole story.

Your Current Reality

60% of your "lost" deals aren't going to competitors—they're staying with the status quo. Your sales team blames "budget" or "timing," but prospects are actually saying: "We're not convinced the problem is urgent enough to solve right now."

Without buyer interviews, you're flying blind. You optimize for the wrong objections, compete against the wrong alternatives, and position solutions that don't match how prospects actually evaluate options.

What's Possible Instead

Know exactly why prospects don't buy through professional 1-on-1 interviews with recent buyers. Discover the real decision criteria, hidden influencers, and specific language that resonates.

Stop competing on price. When you understand the true value drivers, you can position around outcomes that matter most—leading to higher win rates, shorter sales cycles, and premium pricing conversations.

What You'll Discover

Real buyer interviews reveal insights your CRM can't capture

The Real Decision Process

Uncover who actually influences buying decisions, what evaluation criteria matter most, and which stakeholders have veto power that aren't on your radar.

Example: "IT security has 40% more influence than expected"

Competitive Intelligence

Learn exactly how competitors position against you, what promises they make, and which battle cards work vs. which ones hurt your positioning.

Example: "Win rate jumps 34% when leading with integration"

Messaging That Converts

Get the exact words and phrases prospects use to describe problems, plus the language that resonates most with budget holders and technical evaluators.

Example: "ROI timeline" beats "upfront cost" 3:1

How It Works

Professional-grade buyer research in 3-6 weeks

1

Recruit Recent Buyers

We identify and schedule 2-3 prospects who recently went through your sales process (won or lost deals from last 6 months)

Week 1-2
2

Conduct Expert Interviews

Professional researchers conduct 45-minute interviews uncovering decision criteria, evaluation process, and competitive dynamics

Week 2-4
3

Analyze & Report

Get a comprehensive 3-5 page report with video highlights, competitive insights, and specific messaging recommendations

Week 4-6
4

Implement Insights

Use findings to update discovery questions, competitive positioning, and sales collateral for immediate impact

Ongoing

Ready to Stop Guessing Why You Lose Deals?

This analysis typically costs $5,000+
Free for qualified Sales Assembly members (limited spots available)

You qualify if you have:
~100+ opportunities per quarter • 5+ sellers • Recent won/lost deals to analyze

Get Your Free Analysis Now

Questions? Email drew@buriedwins.com or message @drew@buriedwins.com on Slack

Want to know how we do it?

See recruitment and reporting tips on our resources page.