Research to Revenue

Cheat Sheet

If you are a sales or product marketing leader selling B2B software

Who needs to beat competitors and win new markets

This 9-step guide will show you how to turn customer research into revenue.

To access the question template and GPT prompts for interview analysis, schedule a 15 minute chat below.

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Jason Oakley

Founder, Productive PMM https://www.linkedin.com/in/oakleyjason/

Tamara Grominsky

Founder, PMM Camp https://www.linkedin.com/in/tamaragrominsky/

Adri Nowell

CMO at Brightspot
https://www.linkedin.com/in/adriannanowell/

Anthony Pierri

Cofounder & Partner, FletchPMM https://www.linkedin.com/in/anthonypierri/

Rob Snyder

Founder, Reframe

https://www.linkedin.com/in/rsnyder1

Kevin Chan

Director of Product Marketing, Fleetio
https://www.linkedin.com/in/kchan91/

Jonathan Pipek

Founder & CEO of Blue Manta Consulting https://www.linkedin.com/in/jonathanpipek/

Jason Chicola

Founder, CEO of Rev
https://www.linkedin.com/in/jasonchicola/

The key to growth lies within the customer voice

Ever felt like you’re at the mercy of your executive team making important decisions on where and how to sell based on anecdotal evidence or even worse – your founder’s “intuition” ?

Ever then have to develop a plan around those dubious choices even though you don’t have much confidence in ‘em?

It’s the stuff of nightmares for any sales or marketing leader worth their salt. But it’s also an everyday occurrence.

You need understanding of your customers’ pains, their role at the org, their decision criteria for choosing software, and so much more.

The solution here is simple to understand but takes effort to execute well:

You absolutely must talk to your customers more. Directly. Candidly.